London-Middlesex Restaurant Support Fund: Middlesex County Contributor Spotlight

The London-Middlesex Restaurant Support Fund has been created in partnership with Club House for Chefs and McCormick Canada, the Middlesex London Food Policy Council, Pillar Nonprofit Network,rTraction, Tourism London and the Western Fair District. The fund awards eligible, independent restaurant operators with grants of $1,000 to support their businesses to open or remain open through the difficult times caused by COVID-19. 

For this interview, we had the pleasure of speaking with Cara Finn, Director of Economic Development for Middlesex County. Middlesex County is one of the generous contributors to the London Middlesex Restaurant Support Fund. Middlesex County received a grant from the Federal Government with the sole purpose of providing relief and recovery for tourism operators in Middlesex County, and so they were excited to use this to partner in this project.

 When asked why she thought it was important to support local restaurants during this time, Cara responded,  “These people work so hard, and I can tell you within the first couple of days of COVID-19, many of the questions I had from restaurant operators in the county and in London was not, ‘what are we going to do’ or you know, ‘my business is going to fail’, it was ‘how can we help?’, ‘how can we help our staff that we may have to do temporary layoffs for?’, ‘how can we connect with other employers in the region such as those in agriculture that are maybe ramping up their season while we have to go into this period of flux and pivoting?’ It was incredible.”  “They are so deserving of our support.” It’s great to hear of the sense of community that occurs in this industry.

Cara also mentioned that the fund helps our local restaurants by validating the hard work that is happening. “It validates the effort that they’ve placed into making sure that we’re taken care of, making sure that we are healthy and safe, and allows them just a small smidgen of financial backing to be able to do what they’re already doing, which is go one step beyond.”

Creative solutions are continuing to emerge, such as the four additional pop-up patios in the Strathroy downtown core that allow for more dining space, and the extension of market seasons such as with the Komoka Market, which will now be able to extend its season until Thanksgiving.

Middlesex County, together with the Middlesex London Health Unit, Middlesex London Food Policy Council, Middlesex Federation of Agriculture, Tourism Industry Association of Ontario, and with help from the Federal Economic Development Association of Southern Ontario, recently launched the Middlesex County Culinary Guide, which is available online at https://www.visitmiddlesex.ca/plan/maps-guides/middlesex-county-culinary-guide, as well as in print this week. The Middlesex County Culinary Guide showcases restaurants in the Middlesex community, along with markets, and food producers, that all work together to make things happen for our community. 

With one last message for our local restaurants, Cara emphasizes the appreciation that is held for our hard-working restaurant community. “At Middlesex County our whole message for economic development is really one of appreciating the businesses that invest in our community. That’s the message I want to give people. It doesn’t go unnoticed. We know how hard people are working. We know the stresses, both financial and emotional that are happening for each of us as individuals, but then add that tenfold if you are trying to operate a business in this climate. The main message is that we see them, we know how much work they have put into it, and we’re here to support them.”

The London-Middlesex Restaurant Support Fund has has already awarded grants to twenty-seven restaurants and is continuing to look for local enterprises to step up and support the fund. To apply to this fund or to make a contribution, please visit lmrsf.ca.

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